Dereck Mushingairi
Strategic content partner

Content
that ranks.

Thanks for stopping by! As a trained doctor, I learned that you don't prescribe treatment before making a diagnosis. The same principle applies to sales and marketing.

Book a 20-minute call See the work
8
Years of experience
30+
B2B brands
12
Industries
10,000+
Pieces shipped
30+ B2B Brands Trust Dereck
Microsoft logoWorkday logoAdobe logoOracle logoZoomInfo logoPluralsight logoAlphagreen logoAppvales logoRelevant logoSIGTAX logoMicrosoft logoWorkday logoAdobe logoOracle logoZoomInfo logoPluralsight logoAlphagreen logoAppvales logoRelevant logoSIGTAX logo
recent impact

Content that moves business metrics.

Writing is the visible part. The job is positioning, audience clarity, and content that earns trust and drives decisions. A few outcomes from recent work.

01

Helped grow a software newsletter from 0 to 20,000 subscribers.

02

Created technical content used by 30+ B2B brands across SaaS, AI and healthcare.

03

Produced SEO content generating thousands of monthly visits for technical buyers.

04

Simplified complex products into content enterprise buyers actually understand and act on.

my process

How great content actually gets made.

Five steps from business understanding to content that compounds. AI accelerates the work. Judgment, positioning and commercial intent stay at the center.

Before I write a single word, I need to understand what we're trying to achieve.

  • ·Who are we selling to?
  • ·What problem are we solving?
  • ·Why should someone choose this solution over every alternative?
  • ·What action should they take after reading?
Typical workflow

I review existing content, product docs, sales decks, customer interviews, competitor messaging and search results. I use ChatGPT and Claude interchangeably to explore perspectives, validate assumptions and surface opportunities. Everything is organized in Obsidian, my second brain of research, frameworks and reusable ideas. Perplexity covers current market data and quick fact-checking.

OutputA clear understanding of the business, buyer, positioning and commercial objective.
portfolio

Portfolio by content type.

Pick a format. I'll show you live links to pieces I've shipped in that category.

It's A Jungle Out There: How To Hire A Freelance Developer The RIGHT WayThe DevOps Way: A Strategic Approach to Building a Thriving StartupIs Java Still Relevant? State of JavaWhat is Interscroller? #1 Alternative to Interstitial Mobile AdsWhat is an Ad Exchange?
portfolio

Portfolio by industry.

12+ industries deep. Pick one to see how I write for that audience.

Understanding Secure Software Development Lifecycle (Secure SDLC)How to assess legacy software: Detailed GuideHow to document legacy software effectivelyFull Stack Software Development Services
what clients say

Happy clients.

"Dereck is a gifted copywriter with hands-on experience on how to turn information into useful copy that can educate and engage prospects. I hired Dereck as a freelance B2B email copywriter in early 2019 after seeing his sample email texts, and he has written numerous excellent pieces of content since then. We extremely rarely had to send his work back to him for revisions or corrections because of his ability to turn out quality copy the first time."
Daria Bezkorovaina
Daria Bezkorovaina
GTM Agency Strategy Lead · INFUSE
"Dereck is a rare find and one of the better content writers I have had the pleasure of working with. Dereck quickly understands briefs and gets the job done with impact. His writing style is accessible and informative. I highly recommend Dereck's work and look forward to working with him on many projects in the future."
Philip M
Philip M
Marketing & Ops | Institutional-Grade DeFi · Spark.fi
"Always on time, high quality, requires very little work from me. A dream writer."
Romeo Kabir
Romeo Kabir
Managing Editor · TrafficDNA
"I've been very impressed with Dereck's copywriting skills in the past year since we've worked together, he has a very engaging style and a good sense of the latest developments in the tech & cloud realm, which he translates beautifully in his writing."
Alina Manac
Alina Manac
Media, Events & Strategic Partnerships | Public Speaker · Connecting People & Markets Across 16 Countries
"A bright talent for creating inspiring stories about corporate brands. Responsible, easygoing and positive-thinking."
Liubov Rudnieva
Liubov Rudnieva
Head of Marketing · Pwrteams
"Excellent author and researcher. Very talented and flexible. Reliable with deadlines, and his results of research and writing are always much better than the average. Was always happy to work with Dereck!"
Klaus Vogt
Klaus Vogt
Panta Rhei. I'll see you by the river. · Panta Rhei
"Dereck would be an asset to any team! I highly recommend him as a contractor."
Mariana Tkachyshyn
Mariana Tkachyshyn
Marketing Graphic Designer · Freelance
"Highly responsible and trustworthy writer. Always eager to help and to follow all the instructions."
Asya B.
Asya B.
Marketing Manager | Crafting Messaging, Driving Growth
"Work with Dereck — it's about speed and quality. We've got a really great amount of content directly in agreed dates. Also, his work doesn't even need proofreading. Personally recommend."
Alexandra Pomazan
Alexandra Pomazan
CMO · Mind Studios
"Dereck is a really good English copywriter. With a perfect grammar, nice style and responsible approach. I highly recommend him as a contractor."
Anastasiia Kryzhanovska
Anastasiia Kryzhanovska
Head of Content | Content Marketing Lead | B2B Content Strategy · SEO, AEO & AI Search | Full-Funnel Growth
"I would say working with Dereck was indeed a rewarding experience because he can easily and quickly grasp the concept of any project and tailor it in exactly the way you would want it without you having to go into lots of explanations. Besides our language barrier (Russian and English), he still managed to understand all the nitty-gritty details I wanted and produced quality work! Everything was just perfect, he met the deadlines, did SEO and I easily paid."
Maxim Gavrilenko
Maxim Gavrilenko
Senior PHP Developer
"Dereck is a really talented and a creative copywriter who literally makes every piece of content interesting. He's a diverse individual who's always keen to learn new things and is well versed in the Digital Advertising and Marketing industry, especially SEO and SMM."
Simbarashe Chikwenje
Simbarashe Chikwenje
Senior Air Traffic Control Assistant · Civil Aviation Authority of Zimbabwe
About

A doctor turned technical content strategist.

Thanks for stopping by. I believe great content is a business tool, not a word count. Whether it's software, AI, healthcare, blockchain, developer tools or enterprise technology, I quickly understand complex products, identify what buyers actually care about, and turn technical expertise into content that informs, educates and persuades.

Over the last eight years I've shipped 10,000+ pieces for startups, scaleups, agencies and enterprise teams: blog posts, landing pages, case studies, white papers, newsletters, press releases and executive thought leadership.

I work comfortably with founders, engineers, product managers, marketers and subject matter experts, translating complex ideas into clear, commercially focused content that feels natural, technically accurate and genuinely useful.

Dereck speaking at an event
resume

Experience, skills & credentials.

Web 3.0 Content Writer

@ Everstake
Apr 2023 to Present
  • ·Write on blockchain, crypto, DeFi and staking services.
  • ·Translate complex technical concepts into clear reader content.
  • ·Optimize content for search and lead generation.

Content Writer

@ Smarter Contract
Dec 2021 to Dec 2022
  • ·SEO-optimized content across blog, web and social.
  • ·Content strategies aligned with company objectives.
  • ·Edited team output for quality and consistency.

Brand Journalist (NFT, Blockchain)

@ Tacans
Sep 2021 to Sep 2022
  • ·Promoted SpaceSeven NFT Marketplace via journalism techniques.
  • ·Wrote press releases, social, YouTube scripts and stories.

Creative Copywriter

@ TrafficDNA
Nov 2019 to Mar 2022
  • ·Industry-targeted blog posts.
  • ·SEO landing pages, company blog and external resources.
  • ·Press releases and analytical material.

Technical Writer

@ Langate Software
Dec 2020 to May 2023
  • ·Technically accurate content for web, blogs, case studies, white papers.
  • ·Simplified complex software concepts for general audiences.
tech stack

The stack behind content that performs.

Great content is strategy, research, creativity and execution. This is the technology I use to turn complex expertise into content that ranks, educates and sells.

Final note

Tools don't create great content. Strategy does. I use AI and modern marketing technology to accelerate research and execution, while keeping positioning, judgment and business outcomes at the center of every project.

Get in touch

Have a brief? Let's make it real.

Tell me about your audience, your goals and where you're stuck. I'll come back within one business day with a clear next step, or a polite "not a fit."

Based in Lisbon, working worldwide
Book a call

A 20-minute intro call.

The fastest way to find out if we're a fit. Pick a time that works, tell me briefly what you're working on, and I'll come prepared with questions, ideas and a clear next step.

  • ·No pitch, no pressure
  • ·Honest take on scope, fit and timing
  • ·Clear next step within one business day
Book a call
© 2026 Dereck Mushingairi. All rights reserved.
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